B2C vs. B2B mobile apps and Which one should you opt for.
No matter which industry you belong to, if you want to get a Mobile Application made for your business by a top mobile app development company, the question that will pop up your mind is, What sort of clients do you want to woo. Whether you wish to engage with a distinct Business organization or directly to the consumer, You have to choose one or the other. After this though, you will come to the realization of whether you want to have a B2B mobile App or a B2C mobile app.
Following are the chief factors that differentiate between B2C and B2B Apps:
1. Different Consumer base
A company with a B2C business can promote and sell its Application directly to the customers. A B2C mobile app model can globally target a wide range of customers because the app is designed to deal with a customer one on one, solves their everyday problems, and attracts a massive number of common users.
Whereas a company with a B2B business model is designed to satisfy the needs of employees of certain business entities, Their target clients are a distinct third force business organization instead of ordinary everyday citizens. This proves how limited the user base or number of potential customers B2B Apps are. For instance, via B2B mobile, the users can only be X employees of X companies X department. This means a B2B mobile App never tries to get to the service of a significant part of the population. However, B2B apps can get a big chunk of users instantly by connecting to new Business Groups.
2: They attract customers differently
Any Business-to-Consumer (B2C) mobile app development company that wants to sell its app to customers will do so by listing its Application on Google Play Store or Apple Store, followed by a vast promotional campaign on Television, Radio, and Social media. Apps by Instagram or Twitter are an excellent example of B2C mobile apps since every ordinary citizen from various cultures or Age groups can be part of their user base; they target everyone.
Whereas for Business-to-Business (B2B) applications, it's more challenging to get users. They can not be listed on Google Play Store or Apple Store like other B2C Apps by ios or android app development companies, nor they can be promoted on TV and Radios; they can only attract customers via Direct demonstration to customers or exhibitions (or fair) of a particular Industry or via word of mouth and social media interactions with different business groups.
3. Bond with the Customer
In a study by top mobile app development companies in India. When compared, it is found that the Users of Business-to-Consumer (B2C) applications are differently emotionally attached to the apps than users of Business-to-Business (B2B) applications. It could be because B2C apps are mainly designed to fulfill users' needs like entertainment, shopping, socializing, teaching, gaming, etc. Since there is more competition in B2C apps, it becomes more crucial for mobile app development companies to focus on designing and updating the apps per changing trends.
Whereas Business-to-Business (B2B) applications are designed to act as an additional tool or device that can help a particular user resolve a specific problem, their primary goal is to help a Business group optimize time and resources. If they fail to do so, they might lose the Business group as their client.
4. Different Promotion Costs and Revenues
The marketing cost of Business-to-Consumer (B2C) applications developed by any cross-platform app development company is much higher than Business-to-Business (B2B) mobile applications. It's because B2C apps have to be designed more rigorously to fit the needs of professionals of a particular business group. Due to the smaller user base, they can't be promoted randomly; like B2C apps, they have to be promoted through industry-based Exhibitions or Getting Published in a Professional Journal, or through direct demonstration to Clients. These can highly increase the Promotion cost of the app. But also, thanks to the less competition in the development of Business-to-Business (B2B) mobile applications, the Revenue per user is often much more than that of B2C applications.