5 Best Marketing Strategy by which you can Automate to Increase Lead by 60%
Must you have to need some important and impactful digital marketing tools, and strategies that you can win the game by your competitor.
Of course, you need some important paid digital marketing tools and scratching your head hard to define lethal marketing strategies.
But most important thing here to use marketing best marketing tools and submit ROI marketing Strategy.
However, the question is how to automate the marketing processes ? Here is some RPA comes under the picture.
What is RPA (Robotic Process Automation)?
You must have heard about the autonomous car or actually seen one on the road navigating traffic which is performing all activities by itself.
Now you think about , What is an autonomous car? Well ,I’ll tell you it is just a conventional car with a software program that works on if-there rules and navigates traffic by calculating the if-then conditions.
Similarly like the same, if you install a lightweight software program on the computer and the computer performs a series of tasks by itself based on predefined if-then rules, it is called automation.
RPA is nothing it is not complicated but the approach or technology to automate the process on the computer.
It also reduces the chances of the errors as like humans, a software bot does not get bored even after doing the same repetitive tasks.
Automation in Marketing
Just to make you aware of the scale automation is being adopted for marketing purposes, here are some numbers.
- 85% of companies have already been using at least one marketing automation tool or digital marketing tools (according to Social Media’s Today 2018 State of Marketing Automation Survey report).
- 73% of companies nodded to increase the marketing automation budget very soon according to the current marketing strategy. (According to the statistics published by Invespcro.)
- Even in 2017, almost 470,000 websites were using marketing automation solutions. (According to Bold Digital)
- The following are some other use cases of RPA in current marketing.
Use Cases of RPA Marketing:
There are following top scenarios or processes where you can apply RPA for automation.
Customer Data Management:
A marketer is always looking for data which will be give best revenue. He stores it, analyzes it and makes data-driven decisions.
RPA bot adds, updates, or deletes the data automatically after a certain event which you set or after a user command.
RPA bot also performs many complex calculations to analyze the data and generate the user report every day at a fixed time.
Such practices reduce time-consuming and complex tasks for marketers and allow them more time to make crucial decisions based on the data.
A marketing campaign for a company targets its competitors present in market. A company always compares its products/services with competitors to strength its market position.
Imagine the time and efforts which you are giving it can save if a marketer needs to have data of 10 competitors every day!
Customers Onboarding:A marketer promotes product or service in market on multiple channels such as social media, emails, websites, and press releases.
No matter how hard he tries for his product marketing, he can never reply quickly to the leads coming from these many channels.
- Campaign Monitoring
Aims to earn leads from multiple channels. For that, he runs marketing campaigns on multiple channels you tube, Facebook etc.
Internal Sales: No matter how advanced a software bot we develop, there are some conversations that should be carried out by humans themselves and working good.